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Curated Classics

Check out our latest arrivals for the upcoming season

Earthy Grey Organza Saree with Thread and Bead Work Earthy Grey Organza Saree with Thread and Bead Work
Quickshop
Earthy Grey Organza Saree with Thread and Bead Work
Rs. 18,000.00
    Yellow Organza Saree with Lace Detailing Yellow Organza Saree with Lace Detailing
    Quickshop
    Yellow Organza Saree with Lace Detailing
    Rs. 19,000.00
      Pink Shaded Sequin Striped Saree Pink Shaded Sequin Striped Saree
      Quickshop
      Pink Shaded Sequin Striped Saree
      Rs. 25,000.00
        Pink Organza Saree with Floral Jaal and Bootis Pink Organza Saree with Floral Jaal and Bootis
        Quickshop
        Pink Organza Saree with Floral Jaal and Bootis
        Rs. 24,000.00
          The Olive Majesty - Organza & Tissue Saree with Sequined Borders and Peacock Embroidery The Olive Majesty - Organza & Tissue Saree with Sequined Borders and Peacock Embroidery
          Quickshop
          The Olive Majesty - Organza & Tissue Saree with Sequined Borders and Peacock Embroidery
          Rs. 25,000.00
            The Golden Bloom - Tissue Saree with Appliqué Motifs and Fuchsia Silk Detailing The Golden Bloom - Tissue Saree with Appliqué Motifs and Fuchsia Silk Detailing
            Quickshop
            The Golden Bloom - Tissue Saree with Appliqué Motifs and Fuchsia Silk Detailing
            Rs. 25,000.00
              The Royal Azure - Blue Organza & Silk Saree with Hand-Embroidered Elephants and Golden Palla The Royal Azure - Blue Organza & Silk Saree with Hand-Embroidered Elephants and Golden Palla
              Quickshop
              The Royal Azure - Blue Organza & Silk Saree with Hand-Embroidered Elephants and Golden Palla
              Rs. 25,000.00
                The Crimson Radiance - Red Organza & Silk Saree with Golden Tissue Palla and Hand Embroidery The Crimson Radiance - Red Organza & Silk Saree with Golden Tissue Palla and Hand Embroidery
                Quickshop
                The Crimson Radiance - Red Organza & Silk Saree with Golden Tissue Palla and Hand Embroidery
                Rs. 25,000.00

                  Our Most Adored Creations

                  Handpicked favorites loved by our customers, crafted with care and style

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                  What Customer's say about us

                  Absolutely loved my experience with Parul and Ashie! Their collection is elegant, trendy, and beautifully crafted, with exceptional attention to detail and top-quality fabrics. I wore one of their outfits to an event and received endless compliments. The customer service was equally impressive — prompt, polite, and very helpful throughout the process. From ordering to delivery, everything was smooth and hassle-free. Their packaging was also beautiful and made the unboxing feel special. I’ll definitely be shopping here again and recommending them to friends!
                  Riya Sharma
                  Fashion influencer
                  There are some outfits that don’t just stay on you, they stay with you. ✨ Wearing designer Parul & Ashi’s stunning white saree, delicately embroidered with floral motifs, felt like stepping into a poem. The pure organza fabric flowed so effortlessly — light, feminine, and ethereal — it was as if I was wrapped in a soft breeze. 🌸🤍 Beyond fashion, I am a homemaker and a proud mother of two wonderful children, a passionate bibliophile who finds magic in books, and an active socialite who loves connecting with people and celebrating life. 💕 For me, this saree wasn’t just an outfit — it was a reflection of the grace, love, and beauty I try to carry in every role I play.
                  Shweta Jain
                  Agra
                  Comment
                  A woman is never sexier than when she is comfortable in her clothes,” says Vera Wang, and that’s exactly why the clothes by Parul & Ashie are my wardrobe favourites. Plus, they are made with impeccable craftsmanship, colours that would soothe the most frazzled nerves, and classic designs that never go out of fashion! If that’s what you’re looking for too, you’re in the right place.
                  Devanshi Seth
                  the Founder Editor at NowLucknow.com, an online guide to the city
                  To the gifted artisans behind my bespoke wardrobe, I really admire the masterpieces you’ve so meticulously created for me over the years . Each garment, adorned with the finest hand embroidery and tailored with such precision, is a treasure destined to become an heirloom. Your unrivalled craftsmanship, devotion to detail, and mastery of needlework are evident in every thread. The opulence of the fabrics, the finesse of the embellishments, and the grace of the silhouettes together embody a legacy of elegance and heritage that is truly rare in today’s world.
                  Radhika Halwasiya
                  A passionate restaurateur
                  The Ashie Parul label epitomizes old world charm ,elegance, exquisiteness of sensibilities which personify my characteristics. They are my most favorite designers and friends
                  Madhuri Halwasiya Halwasiya
                  a dynamic leader, philanthropist and certified Sujok practitioner

                  Follow us @parul_and_ashie

                  Frequently Asked Questions

                  Most of our pieces are unstitched, allowing for a perfect custom fit. The product description specifies whether it’s stitched or unstitched.

                  We use premium fabrics like pure silk organza, chanderi and satin. Each product page details the fabric composition.

                  Currently, we offer ready-to-purchase unstitched sets, lehengas and sarees. For bespoke inquiries, please contact us at the email or number provided on our Contact page.

                  All orders take approximately 7 business days for production. Domestic shipping (within India): 7–10 business days International shipping: 10–15 business days Please note: Delivery timelines may vary due to external factors such as customs clearance or courier delays. For more details, kindly refer to our Shipping Policy.

                  Once your order is shipped, you will receive a tracking link via email. You can alternatively also reach out on our official number provided on our Contact page for any queries or updates.

                  Returns or exchanges are accepted within 7 days of delivery for unused items in original condition. Customized pieces are not eligible. Please refer to our Return & Exchange Policy.

                  Yes, we ship worldwide. International shipping charges and duties may apply as per the destination country's regulations.

                  Each piece is handcrafted and delicate. We recommend dry cleaning only. Care instructions are also included in the packaging.

                  At the moment, we don’t offer walk-in studio or physical store visits. Feel free to connect with us via WhatsApp, Instagram, or email for any queries or styling assistance.

                  Absolutely! Our team would love to help. Reach out via our Contact Page or drop us a message on Instagram.

                  In case your order is lost during transit (domestic or international), we will arrange a replacement or process a refund, depending on what suits you best.

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